In September 2024, fresh dog food producer Butternut Box (with a very 'plant friendly' name), stopped making their ONLY sustainable and hypoallergenic recipe made purely from plants with no animal protein in it at all - Plant Get Enough.

SCRUMBLES have no sustainable Vit D3 added to their only plant-based wet dog food!
Scrumbles is an independent and highly successful dog food company producing meat-based 'gut-friendly' dog foods. The founders of Scrumbles appeared on Dragon's Den in 2018. Just like plant-based pet food company Omni whose co-founders also appeared on Dragon's Den in 2025; although, unlike Omni, the young Scrumbles' entrepreneur chose to turn down the offer of investment from Deborah Meaden and 'go it alone'!
They started a very successful company and achieved B Corps certification very early in 2019 as they stocked a plant-based dog treat. In January 2023, they produced a wet plant-based dog food that was the very first plant-based dog food to appear in Sainsbury and other supermarkets around the country!
They have added the essential amino acids such as Methionine and Lysine, but not in high proportions as on a dry matter basis, the protein level mentioned (5% protein and 72% moisture) means that the protein level is only 17.8% which is slightly below the minimum for dogs of 18% protein in a dog food.
Our Give A Dog A Bean for example with its 6.3% protein level and 79% moisture, is 30% protein and can be fed to puppies with this high protein level but we would not advise Scrumbles Veggie is fed to puppies as the protein level is low.
Why is it important to choose your plant-based dog foods carefully?
The premix of vegan dog food is different in that there has to be the addition of extra Taurine, Methionine and L-Carnitine (all expensive to add), as well as vegan Vit D3 sourced from Algae rather than from the usual source which is cholecalciferol from sheep's wool that is used in every other dog food (and human food products), except for vegan dog food.
This sheep's wool Vit D3 is 20 x cheaper than the direct source from Algae or lichen (where reindeer source their Vit D3 from in the long harsh Arctic winters!)


