About Us
“I believe in a kinder, healthier way to feed our dogs and cats that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced, wholesome and delicious diet” - Dr Arielle Griffiths Plant Powered Vet and Ruff Plant Powered family dog
Founder and Plant Powered Vet Dr Arielle
I have been a UK based vet for 30+ years and my journey into pet nutrition began after a heartbreaking day in 2019 when 4 beloved pets were put to sleep because of preventable, obesity-related conditions. I was devastated and felt a responsibility to explore how we could better support the health and wellbeing of our dogs and cats.
I threw myself into nutrition studies with a passion and it was clear that adding more wholefood plant ingredients to a pet's diet was immensely beneficial.
Inspired by my vegan son, I too embraced a kind and true to my ethics plant-based lifestyle to explore the very best options for our family dog Ruff. Through careful research, sourcing high-quality foods and even preparing balanced meals at home, I watched Ruff thrive!
Seeing Ruff’s progress and his absolute joy at mealtimes was incredibly rewarding and it inspired me to help others do the same. This led to the creation of Just Be Kind, where I now support other pet owners to transition their dogs and cats on to the highest quality wholefood plant-based diets available.
Today I’m proud to collaborate with leading experts, including Prof Andrew Knight, whose groundbreaking research continues to highlight the benefits of plant-based diets for dogs.
Working alongside skilled nutritionists, I’ve seen firsthand the positive impact these diets can have not just on your dogs, but on your entire family when your pets are happy and healthy!
Plant-based nutrition is the least inflammatory of all the diets and offers the perfect solution for:
💚Itchy Skin and Allergies
💚Sensitive tummies (IBS and colitis)
💚Weight management
💚Joint issues
💚Living longer!
I truly believe that choosing delicious, nutrient-rich, plant-based nutrition for your dog or cat is one of the most powerful ways you can care for their health, honour your love for all animals, and contribute to a kinder, more hopeful future for us all.
Meet our Just Be Kind family
💚Mum and Dad are vets and our whole family is made up of highly sensitive individuals passionate about doing the right thing.
💚All 4 of our grown up children work for the NHS. Their jobs include paramedic (who is terrified of spiders but bluelights through the streets of London!), doctor, Phd student, physiologist. One was the only vegan medical graduate in her year of 250 students.
💚We prioritise family time, we love nature and our family dog Ruff!
💚 Two of us have had DNA tests done to understand our heritage. The tests show that one is 50% Cyprus Poodle, 35% Husky and 15% Collie. While the other is 34% Scottish, 31% from Northwest Europe and 9% from Wales!
💚Almost all of us are plant-based and we inspire and respect each other and our choices.
💚We absolutely LOVE our food, especially Ruff who shares in almost all of our meals. Veganism inspires and enriches our everyday life. 🙌 🌱
Plant Powered Paws Podcast
Plant Powered Paws Podcast delivers a wide range of invaluable information and advice from Dr Arielle and other leading industry professionals about research into pet nutrition, pet feeding choices and speaking to leaders in their field in an accessible, friendly way.
