Skip to content

🇬🇧 UK deliveries only | Premium dog & cat foods selected by Dr Arielle | SUBSCRIBE & SAVE

Basket

NEW ARRIVAL

Introducing BioBuddy™

Gentle on tummies.
Big on nutrition.

Cold-pressed means minimally processed for your adult or senior dog. Gentle on sensitive tummies, with support for healthy joints and a soft coat. Vet formulated and delicious

  •  
    Made with pure, bio-fermented protein
  •  
    Packed with essential vitamins & minerals
  •  
    NO, NO, NO to fillers, soya, or animal byproducts

TASTY CLEAN PROTEIN· GUT FRIENDLY · HYPOALLERGENIC

A brown Spaniel with tongue licking in front of a white bowl filled with cold-pressed superfood BioBuddy
NEW

Natural Ingredients

Vet Formulated

100% Plant-Based

Allergy & Tummy Friendly

Spaniel with Gentle Rosie, Give A Dog A Bean and Jumping Jack trays

Best Value Bundle

34 Trays of Real Dog Food. Save £22

30 trays + 4 free, across Give a Dog a Bean, Jumping Jack & Gentle Rosie. Honest ingredients, no fillers, vet-approved.

🔥 Purchased by 180+ in the past 30 days

Wholefoods

Vet-founded

Soya-free

Grain-free

Gut-friendly

Hypoallergenic

GIVE A DOG A BEAN • BEST WET DOG FOOD
Regular price  From £19.75
Sale price  From £19.75 Regular price 
Solo Vegetal 10kg
Regular price  £74.50
Sale price  £74.50 Regular price 
Homecook Supplement Special
Regular price  £35.50
Sale price  £35.50 Regular price 
Omega 3 Daily For Dogs
Regular price  £22.50
Sale price  £22.50 Regular price 
GOLD DUST Joint and Heart Supplement
Regular price  £20.50
Sale price  £20.50 Regular price 
AMI Cat 7.5kg BEST VALUE
Regular price  £58.50
Sale price  £58.50 Regular price 

Real Reviews

"All our dogs have transitioned to plant based, including our new 6 month old and are thriving. Arielle has been so supportive throughout the journey and the dogs love Give a Dog a Bean tinned food."

Stuart Cooper
Verified Customer

"I absolutely love feeding my gang of 4 on Solo Vegetal. Their coats have totally changed from being quite dull, to shiny. They have more energy and most of all there are no nasty smells from digested food or perhaps that should say food that has not been digested correctly."

Lesley Hill
Verify Customer

"We transitioned our dogs onto a plant based diet overnight and continue to feed them a combination of home cooked food plus Solo Vegetal, sometimes we replace our home cooked food with Hownd or Give A Dog A Bean which they both love!"

Catherine McIntyre
Verify Customer

"Just started adding the Daily Omega 3 to my dog’s kibble. Magi is sometimes slow to eat her kibble but she’s wolfing it down now that I stir in a half teaspoon of the Omega. Will be buying again!"

Jo Amit
Verify Customer

"I recently trialled the Gold Dust along with the Algae oil that I give my girls with a 9 year old 40 kg English Bull dog that I look after who was struggling to lift his back legs to pee and go up and down the stairs. On day 12 of taking them I noticed a big change in him."

Emma Thompson
Verify Customer

"My 9 year old rescue cat had quite a few health issues and since being on Ami Cat they’ve all gone . No more itching, eye weeping. No smelly litter box. Coat is super shiny and he loves eating it."

Nancie Amethyst
Verify Customer
Arielle on the radio

Clinical Expertise You Can Trust

Products chosen for My Own Dog

As a UK based passionate plant powered vet with over 30+ years of experience, I saw too many pets suffering from preventable allergies and painful digestive issues. I created Just Be Kind to provide a one-stop-shop of delicious products that I'm proud to recommend for all of your dogs as it's what I want for my own dog Ruff.

The premium products available are soya-free, non-GMO, nutritionally complete, cruelty-free and with a delicious taste that dogs (and cats) crave!

I am blown away almost everyday by the stories that you share with me about your dogs and cats and feel so grateful that I can help in such a natural and positive way.

I've been feeding my own dog this way for the last 7 years. It works, he loves the food and I feel so fortunate to be able to share what I know to be the best for your own dog.

Read Real Success Stories Read Real Success Stories

Latest Plant Powered Vet News

Dr Arielle Griffiths and Alexis Conran on Channel 5 talking about how vegan dog poo has no smell!
Channel 5

What Dog Poo Has NO Smell?!

A crazy experiment broadcast on Channel 5 proves that vegan dog poo has no smell as Alexis Conran and vet Dr Arielle Griffiths sniff dog poo!

Read more
The Digestibility of Vegan and Vegetarian Diets for Dogs and Cats
BioBuddy

Highly Digestible BioBuddy

𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘃𝗲𝗴𝗮𝗻 𝗼𝗿 𝘃𝗲𝗴𝗲𝘁𝗮𝗿𝗶𝗮𝗻 𝗱𝗶𝗲𝘁𝘀, 𝗱𝗶𝗴𝗲𝘀𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘃𝗮𝗹𝘂𝗲𝘀 𝘄𝗲𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗵𝗶𝗴𝗵!

Read more
Pet supplement salmon oil vs sustainable pure Algae oil
Arthritis

Why Choose Algae Oil over Fish Oil?!

Fish vs Algae for dogs and cats - who wins and why is Omega 3 Daily JUST BE KIND's #1 bestseller?

Read more
Dr Arielle and Ruff holding a bag of BioBuddy and 2 Golden Retrievers sniffing
Fermentation protein

Boom In Fermentation Protein For Dogs & Cats

The future of the pet food industry lies in microbial fermentation protein with a boom in tasty complete foods such as BioBuddy available for your dogs and exciting innovation coming for cats!

Read more

Success Stories Worth Sharing

Holly the Border Collie loves Give A Dog A Bean
Give A Dog A Bean

Holly the Collie loves Give A Dog A Bean

"Holly doesn't appear to be struggling as much going up the stairs for a snooze.....and once up there, she is sleeping more soundly eating Give A Dog A Bean"

Read more
Luna Border Collie with kidney disease smiling and well
Kidney Disease

Luna's Remarkable Kidney Results

"My vet was so surprised by Luna's kidney blood results that she actually took Luna’s bloods again on Monday as she thought there had been a mix up!"

Read more
Maltese Misty survives cancer on a plant-based diet of Green Crunch and Shroom Paws dog treats
Cancer

Misty Survives Cancer eating Green Crunch and Shroom Paws

Misty the Maltese exceeded all expectations on her healthy plant-based diet when diagnosed with rectal mast cell tumour.

Read more
Maltese/Bichon sitting on crochet blanket who loves BioBuddy Cold-Pressed
BioBuddy

Fussy Milo's Favourite is BioBuddy!

"Milo's favourite is Bio Buddy... His coat is better he is sucking his paws less and he has absolutely no digestive tummy issues now!"

Read more

Frequently Asked Questions

Is a plant-based diet safe for my dog or cat?

Absolutely. As a vet with 30+ years of experience, I formulated Just Be Kind to meet the rigorous FEDIAF nutritional guidelines for both dogs and cats.

Our products are "complete and balanced," meaning they contain all the essential amino acids and vitamins - including Taurine and Vit D3 - that pets need to thrive, maintain healthy hearts and stay active at every life stage.

We only use science and evidence-based studies to support all the products we promote.

How does 'soya-free' nutrition help with itchy skin and allergies?

Many common pet allergies are triggered by animal proteins or GMO soya fillers found in standard dog and cat food.

By being 100% pure plant-based, soya-free and gluten-free, Just Be Kind removes these inflammatory triggers.

You should notice a significant reduction in itching and digestive upsets in your dog or cat within 2-4 weeks of removing ALL common allergens from their food bowl and feeding a fully hypoallergenic diet and pure Omega 3 Algae oil.

My vet is sceptical about plant-based diets. What should I tell them?

It’s natural for vets to be cautious, as many plant-based brands are not yet known due to fierce competition and dominance by the meat-based pet food corporates used in vet practices in the UK.

However, Just Be Kind products are all chosen by Dr Arielle Griffiths (MRCVS) and backed by robust clinical evidence.

We provide full nutritional transparency and use highly digestible proteins and cutting edge novel fermentation proteins, which many veterinary professionals now recommend as a clean, hypoallergenic alternative to traditional "Prescription Diets."

Will my pet actually like the taste? (What if they are picky?)

We use clean, wholefood ingredients such as Faba bean protein, Omega 3s and fermented proteins that have a rich "umami" flavour that dogs and cats crave.

If you have a particularly picky eater, we recommend adding our Omega 3 Algae oil to any of the foods we stock.

Its rich aroma and taste is highly enticing and acts as a perfect addition to encourage even the most hesitant dog or cat to lick their food bowls clean.

How do I transition my pet to Just Be Kind?

We recommend a gradual 7–10 day transition to allow your pet’s gut microbiome to adjust. Start by mixing 25% Just Be Kind foods with 75% of their current food and slowly increase the ratio every few days.

For cats, who can be more sensitive to texture changes, taking the full 10 days ensures they accept the new protein comfortably without any tummy upsets.

You can add nutritional yeast, warm the food slightly, or add Omega 3 Daily Algae oil to their food to encourage fussy eaters to try the food. Intelligent dogs need the reward of finding their food or doing tricks so make use of activity mats or games and use our complete dry foods as treats.

Your cart
Your cart is empty
Not sure where to start? Try these collections:
Continue shopping Continue shopping
Cart total £0.00 GBP
Product image Product information Quantity Product total

Featured products

Spaniel dog smiling next to a container of Gentle Rosie sensitive dog wet food on a kitchen surface.
GENTLE ROSIE  • TASTIEST WET DOG FOOD
GENTLE ROSIE • TASTIEST WET DOG FOOD
Regular price  From £15.50
Sale price  From £15.50 Regular price 
Marshmallow Bites Natural Dog Treats Just be Kind
Marshmallow Bites Natural Dog Treats 80g
Regular price  £4.45
Sale price  £4.45 Regular price 
Bottle of 'Omega 3 Daily' supplement with a pink label on a white surface
German Shepherd sniffing 3 bottles of Omega 3 daily
Omega 3 Daily For Dogs
Regular price  £22.50
Sale price  £22.50 Regular price