Premium plant-based food for happy, healthy dogs and cats
Soya-free, non-GMO, and nutritionally complete. Our plant-based food is made without compromise. No animal products, no nasty additives, just a taste dogs (and cats) genuinely crave.
Natural Ingredients
Vet Formulated
100% Plant-Based
Allergy & Tummy Friendly
Don't Take Our Word For It
The Reviews Are In
"All our dogs have transitioned to plant based, including our new 6 month old and are thriving. Arielle has been so supportive throughout the journey and the dogs love Give a Dog a Bean tinned food."
"I absolutely love feeding my gang of 4 on Solo Vegetal. Their coats have totally changed from being quite dull, to shiny. They have more energy and most of all there are no nasty smells from digested food or perhaps that should say food that has not been digested correctly."
"We transitioned our dogs onto a plant based diet overnight and continue to feed them a combination of home cooked food plus Solo Vegetal, sometimes we replace our home cooked food with Hownd or Give A Dog A Bean which they both love!"
"Just started adding the Daily Omega 3 to my dog’s kibble. Magi is sometimes slow to eat her kibble but she’s wolfing it down now that I stir in a half teaspoon of the Omega. Will be buying again!"
"I recently trialled the Gold Dust along with the Algae oil that I give my girls with a 9 year old 40 kg English Bull dog that I look after who was struggling to lift his back legs to pee and go up and down the stairs. On day 12 of taking them I noticed a big change in him."
"My 9 year old rescue cat had quite a few health issues and since being on Ami Cat they’ve all gone . No more itching, eye weeping. No smelly litter box. Coat is super shiny and he loves eating it."
Clinical Expertise You Can Trust
Products chosen for My Own Dog
As a UK based passionate plant powered vet with over 30+ years of experience, I saw too many pets suffering from preventable allergies and painful digestive issues. I created Just Be Kind to provide a one-stop-shop of delicious products that I'm proud to recommend for all of your dogs as it's what I want for my own dog Ruff.
The premium products available are soya-free, non-GMO, nutritionally complete, cruelty-free and with a delicious taste that dogs (and cats) crave!
I am blown away almost everyday by the stories that you share with me about your dogs and cats and feel so grateful that I can help in such a natural and positive way. Huge well done and thank you for choosing and supporting our small ethical business.
Latest Plant Powered Vet News
Diabetes and plant-based dog food
Labrador Arthur transitioned to a complete plant-based dog food diet to successfully manage his diabetes
Sustainability Innovator of the Year 2026!!
We are beyond excited to have our small ethical business Just Be Kind nominated for Sustainability Innovator of the Year 2026 with celebration SALES not to be missed!
BREAKING NEWS: Dogs Fed Vegan Diets Had The Best Health Outcomes
Prof Knight's study showed that dogs on a vegan diet had less vet visits, suffered from less illnesses and therefore had a superior quality of live which meant they lead longer and happier lives
Nestlé Purina threatened by vegan dog food
Nestlé Purina spread misinformation about vegan dog food as they see it as a threat to their market value
Success Stories Worth Sharing
Oscar's Kidney Disease Improved!!!
"Oscar has been having Omega 3 Algae oil each day and his kidney function test showed an improvement - we are so so happy!"
"She hardly ever needs to visit the vet"
Miss Zsa Zsa our rescue Cavalier recently stopped eating her Solo Vegetal, so we bought some of the Gentle Rosie to try and she absolutely loved it and licked her bowl clean!
Henry's DCM heart disease IMPROVED!
A remarkable story about Henry the Spaniel diagnosed with DCM and Mitral Valve heart disease that IMPROVED with a complete vegan dog food diet!
Sparky the Dalmatian needs a low purine diet
A low purine plant-based diet is the most natural diet of choice for dogs being treated for Leishmaniasis or for Dalmatians with urate crystal bladder issues