Plant-based
Formulated with balanced protein, healthy fats for every unique pet.
Vet-founded
Adjusted to breed and size for optimal chewing and smooth digestion.
Soya-free
Adapted to life stages like growth, neutering, and healthy aging.
Grain-free
Designed by breed for comfortable chewing and better digestion.
Gut-friendly
Designed by breed for comfortable chewing and better digestion.
Hypoallergenic
Designed by breed for comfortable chewing and better digestion.
Reviews
"All our dogs have transitioned to plant based, including our new 6 month old and are thriving. Arielle has been so supportive throughout the journey and the dogs love Give a Dog a Bean tinned food."
"I absolutely love feeding my gang of 4 on Solo Vegetal. Their coats have totally changed from being quite dull, to shiny. They have more energy and most of all there are no nasty smells from digested food or perhaps that should say food that has not been digested correctly."
"We transitioned our dogs onto a plant based diet overnight and continue to feed them a combination of home cooked food plus Solo Vegetal, sometimes we replace our home cooked food with Hownd or Give A Dog A Bean which they both love!"
"Just started adding the Daily Omega 3 to my dog’s kibble. Magi is sometimes slow to eat her kibble but she’s wolfing it down now that I stir in a half teaspoon of the Omega. Will be buying again!"
"I recently trialled the Gold Dust along with the Algae oil that I give my girls with a 9 year old 40 kg English Bull dog that I look after who was struggling to lift his back legs to pee and go up and down the stairs. On day 12 of taking them I noticed a big change in him."
"My 9 year old rescue cat had quite a few health issues and since being on Ami Cat they’ve all gone . No more itching, eye weeping. No smelly litter box. Coat is super shiny and he loves eating it."
"All our dogs have transitioned to plant based, including our new 6 month old and are thriving. Arielle has been so supportive throughout the journey and the dogs love Give a Dog a Bean tinned food."
"I absolutely love feeding my gang of 4 on Solo Vegetal. Their coats have totally changed from being quite dull, to shiny. They have more energy and most of all there are no nasty smells from digested food or perhaps that should say food that has not been digested correctly."
"We transitioned our dogs onto a plant based diet overnight and continue to feed them a combination of home cooked food plus Solo Vegetal, sometimes we replace our home cooked food with Hownd or Give A Dog A Bean which they both love!"
"Just started adding the Daily Omega 3 to my dog’s kibble. Magi is sometimes slow to eat her kibble but she’s wolfing it down now that I stir in a half teaspoon of the Omega. Will be buying again!"
"I recently trialled the Gold Dust along with the Algae oil that I give my girls with a 9 year old 40 kg English Bull dog that I look after who was struggling to lift his back legs to pee and go up and down the stairs. On day 12 of taking them I noticed a big change in him."
"My 9 year old rescue cat had quite a few health issues and since being on Ami Cat they’ve all gone . No more itching, eye weeping. No smelly litter box. Coat is super shiny and he loves eating it."
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Frequently Asked Questions
Is a plant-based diet safe for my dog or cat?
Absolutely. As a vet with 30+ years of experience, I formulated Just Be Kind to meet the rigorous FEDIAF nutritional guidelines for both dogs and cats.
Our products are "complete and balanced," meaning they contain all the essential amino acids and vitamins - including Taurine and Vit D3 - that pets need to thrive, maintain healthy hearts and stay active at every life stage.
We only use science and evidence-based studies to support all the products we promote.
How does 'soya-free' nutrition help with itchy skin and allergies?
Many common pet allergies are triggered by animal proteins or GMO soya fillers found in standard dog and cat food.
By being 100% pure plant-based, soya-free and gluten-free, Just Be Kind removes these inflammatory triggers.
You should notice a significant reduction in itching and digestive upsets in your dog or cat within 2-4 weeks of removing ALL common allergens from their food bowl and feeding a fully hypoallergenic diet and pure Omega 3 Algae oil.
My vet is sceptical about plant-based diets. What should I tell them?
It’s natural for vets to be cautious, as many plant-based brands are not yet known due to fierce competition and dominance by the meat-based pet food corporates used in vet practices in the UK.
However, Just Be Kind products are all chosen by Dr Arielle Griffiths (MRCVS) and backed by robust clinical evidence.
We provide full nutritional transparency and use highly digestible proteins and cutting edge novel fermentation proteins, which many veterinary professionals now recommend as a clean, hypoallergenic alternative to traditional "Prescription Diets."
Will my pet actually like the taste? (What if they are picky?)
We use clean, wholefood ingredients such as Faba bean protein, Omega 3s and fermented proteins that have a rich "umami" flavour that dogs and cats crave.
If you have a particularly picky eater, we recommend adding our Omega 3 Algae oil to any of the foods we stock.
Its rich aroma and taste is highly enticing and acts as a perfect addition to encourage even the most hesitant dog or cat to lick their food bowls clean.
How do I transition my pet to Just Be Kind?
We recommend a gradual 7–10 day transition to allow your pet’s gut microbiome to adjust. Start by mixing 25% Just Be Kind foods with 75% of their current food and slowly increase the ratio every few days.
For cats, who can be more sensitive to texture changes, taking the full 10 days ensures they accept the new protein comfortably without any tummy upsets.
You can add nutritional yeast, warm the food slightly, or add Omega 3 Daily Algae oil to their food to encourage fussy eaters to try the food. Intelligent dogs need the reward of finding their food or doing tricks so make use of activity mats or games and use our complete dry foods as treats.
