We are beyond excited to have our small ethical business Just Be Kind nominated for Sustainability Innovator of the Year 2026.
Just Be Kind is mentioned alongside companies such as Deloittes and Aston University with thousands of followers and Employees - wow how humbled do we feel?!
We feel so overwhelmingly grateful to all of you who voted in the Innovation Awards as we are in the finals - thank you so much for believing in us and we will be at the final event ceremony in November - hooray!!
Here is the criteria for Sustainability Innovator of the Year
"This award recognises game-changing innovations that drive environmental sustainability and climate resilience. The winner demonstrates a commitment to sustainable practices—whether through product design, energy solutions, circular economy models, or decarbonisation efforts—delivering measurable benefits to people and the planet while paving the way for a greener future."
Passion for Innovation with Omega 3 Algae oil
As a passionate plant powered vet, I have always been first and foremost passionate about health and choosing ingredients for our dogs and cats that are the most nutritious that I can source as I want them for my own dog Ruff.
It was an easy switch to source pure Omega 3 Algae oil from a highly sustainable company in Holland which we sell that is far superior to any of the fish oils on the market that we have for our dogs and cats (and even us!)
I spoke about this extremely important innovation to vets at the London Vet Show below.
Passion for Innovation with Fermentation Protein
We launched the UK's very first cold-pressed dog food BioBuddy made using highly sustainable microbial fermentation protein.
We are beyond excited about it as this is absolutely the protein of our future and every dog food company needs to begin using it!
- Innovative protein source: Microbial protein is bio-identical to animal protein but cruelty-free with NO animal cells.
- Sustainable production: Significantly reduces resource consumption and CO₂ emissions.
- Vegan, gluten and grain-free: Ideal for dogs with sensitive digestive systems.
- Excellent tolerance and hypoallergenic: Perfect for all breeds and age groups.
💚 Listen to Dr Arielle below speaking at Vegan Campout to a huge crowd in August 2026 about this revolutionary new way of feeding our dogs with the launch of BioBuddy Cold Pressed Superfood
We just had to undergo a series of questions for the final round to find out if we may even win the entire category - wow how amazing would that be ?! (the questioning went really well and it was so lovely to 'show-off' all of our innovations!)
We are a teeny tiny and enormously passionate team, and when our driving motivation is doing what's best for the animals and for your dogs; rather than making huge profit to line the pockets of investors; then we ALL win.....our planet too!!
Hooray, we have a BioBuddy Celebration Special - save over £18 on pure innovation for your dog!!
“If nobody changes, then nothing changes.
If somebody changes, then everything changes”
