We are beyond excited to have our small ethical business Just Be Kind nominated for Sustainability Innovator of the Year 2026.

Just Be Kind is mentioned alongside companies such as Deloittes and Aston University with thousands of followers and Employees - wow how humbled do we feel?!

See the list by clicking on the link here to vote in the Sustainability section and yes, Just Be Kind is amongst that list - hoorah!!

Here is the criteria for Sustainability Innovator of the Year

"This award recognises game-changing innovations that drive environmental sustainability and climate resilience. The winner demonstrates a commitment to sustainable practices—whether through product design, energy solutions, circular economy models, or decarbonisation efforts—delivering measurable benefits to people and the planet while paving the way for a greener future."

Passion for Innovation with Omega 3 Algae oil

As a passionate plant powered vet, I have always been first and foremost passionate about health and choosing ingredients for our dogs and cats that are the most nutritious that I can source as I want them for my own dog Ruff.

It was an easy switch to source pure Omega 3 Algae oil from a highly sustainable company in Holland which we sell that is far superior to any of the fish oils on the market that we have for our dogs and cats (and even us!)

I spoke about this extremely important innovation to vets at the London Vet Show below.

Passion for Innovation with Fermentation Protein

When Marsapet in Germany launched the world's very first dog food MicroBell made using highly sustainable microbial fermentation protein, we were beyond excited - this is absolutely the protein of our future and every dog food company needs to begin using it!

• Innovative protein source: Microbial protein is bio-identical to animal protein but cruelty-free with NO animal cells.
• Sustainable production: Significantly reduces resource consumption and CO₂ emissions.
• Vegan, gluten and grain-free: Ideal for dogs with sensitive digestive systems.
• Excellent tolerance and hypoallergenic: Perfect for all breeds and age groups.

I spoke about it at the London Vegan Life Live as a passionate vet wanting to sell it in the UK for dogs with digestive issues and intolerances, but at the same time, it proves to be one of the most highly sustainable innovative dog foods available.

We'd LOVE your vote for the Sustainability Awards!

If you feel that we deserve to be celebrated as Sustainability Innovators of the Year, 2026, then we would LOVE your vote here or click on the link below before the 2nd August (please note that just put individual when asked what company you are with and for sector, choose public body.

Then find Just Be Kind in the list under 'Sustainability Innovator of the Year' and a very warm thank you for believing in us!!)