MicroBell Celebration SALE
We are celebrating MicroBell as it is the very first dog food with microbial protein used as a protein source, completely free of animal ingredients – an ethical solution where no animals need to be killed, and we can feed our dogs a food they will love! Just Be Kind has been nominated for the Sustainability Awards - hurrah!
To celebrate,this package includes 900g bag dry MicroBell + 9 x 300g wet trays for only £38.00 instead of £57.00! Try this innovative new delicious protein source today on your dog.
- Innovative protein source: Microbial protein that is bio-identical to animal protein but cruelty-free with NO animal cells.
- Sustainable production: Significantly reduces resource consumption and CO₂ emissions as feeds off methane.
- Vegan, gluten and grain-free: Ideal for dogs with sensitive digestive systems.
- Excellent tolerance and hypoallergenic: Perfect for all breeds and age groups.
- Optimal for dogs with allergies.
- Tasty complete recipe: Natural ingredients ensure an excellent taste experience (our own dog Ruff can vouch for its taste!)
- High nutrient density: Supports vitality, strengthens the immune system, and healthy digestion (from scientific studies and feed trials).
- Posted from the UK with fast delivery.
MicroBell Celebration SALE
Frequently Asked Questions
What is microbial protein?
Natural Ingredients
Feeding recommendation
The science behind Just Be Kind
Every Just Be Kind recipe is built on published veterinary nutrition science. Here are the key studies Dr. Arielle draws on — translated into plain English.
Taste preference
Plant-based versus meat-based pet foods: Owner-reported palatability behaviours
Proof that vegan dog food diets are as palatable as meat-based or even raw in this significant study carried out during 2020 and published by Prof Andrew Knight in June 2021
Prof. Andrew Knight, 2020
Digestion
Dog domestication reveals adaptation to a starch-rich diet
A fascinating study proving how mutations in key genes occurred allowing increased starch digestion in dogs relative to wolves. These results indicate that early ancestors of modern dogs could thrive on a diet rich in starch.
Research in Vet. Science, 2022
Health Outcomes
Reported Health Benefits of a Vegan Dog Food - Dr Mike Davies (2022)
Davies (2022) surveyed 100 dog guardians who had switched to a nutritionally complete vegan dog food designed by UK vets. "The vegan food was acceptable (palatable), and appetite and body weight were not adversely affected."
Dr Mike Davies, 2022
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