MicroBell Innovation Celebration!

• Innovative protein source: Microbial protein that is bio-identical to animal protein but cruelty-free with NO animal cells.
• Sustainable production: Significantly reduces resource consumption and CO₂ emissions.
• Vegan, gluten and grain-free: Ideal for dogs with sensitive digestive systems.
• Excellent tolerance and hypoallergenic: Perfect for all breeds and age groups.
• Optimal for dogs with allergies.
• Tasty recipe: Natural ingredients ensure an excellent taste experience (our own dog Ruff can vouch for its taste!)
• High nutrient density: Supports vitality, strengthens the immune system, and promotes digestion.
• Contains sweet potatoes in the dry food as an easily digestible carbohydrate source.
• Shipped from the UK with next day delivery in sustainable paper packaging.

What is microbial biotic protein?

Microbial protein is obtained through an innovative process from Methylococcus capsulatus (Bath as yes first discovered in the hot springs in Bath!) It is a natural, methanotrophic microorganism that uses methane as an energy source  - you cannot get more sustainable than that as it feeds off fossil fuel! This protein is produced through a special fermentation process and provides particularly high-quality and easily digestible proteins and dogs love its umami taste.

A study by Oba et al. (2023) confirms that microbial biotic protein has high digestibility and contains ALL essential amino acids, making it a complete protein source for your dog. By using microbial protein and the delicious grain-free natural ingredients in MicroBell, this food is hypoallergenic and therefore particularly suitable for dogs with sensitive digestive systems or allergies. 

The other best bit is that this microbial biotic protein has a mild umami flavour that dogs just LOVE so you can feed your dog a cruelty free food that is not only good for them, but good for our planet too!

Ingredients Wet MicroBell 300g trays: Porcini Mushroom 23%, Sweet Potato 8%, Potato 5%, Microbial Protein (FeedKind) 3%, Parsnips 3%, Broccoli 2%, Pear 1.5%, Safflower Oil 1%, Potato Protein, Yeast, Minerals, Parsley 0.2%, Basil 0.1%, Thyme 0.1%, Fennel 0.08%.

Analytical Constituents:

Crude Protein 7.5%, Crude Fat 4.5%, Crude Fibre 1.0%, Crude Ash 2.5%, Moisture 78.0%, Metabolisable Energy 88 kcal/100 g (34% Protein on a dry matter basis)

Nutritional Additives/kg:

Vitamin A (3a672a) 6000 IU, Vitamin D3 Vegan (3a671) 500IU, Vitamin E (3a700i) 20mg, Biotin 93a880) 70μg,  L-Carnitine (3a910) 100 mg, Taurine (3a370) 200 mg, Zinc (3b605) 10 mg, Manganese (3b502) 2 mg, Copper (3b405) 2 mg, Iodine (3b202) 0.3 mg, Selenium (3b801) 0.03 mg

Ingredients Dry MicroBell: Dried Sweet Potatoes, Peas, Microbial Protein (10%), Dried Potatoes, Pea Protein, Coconut Oil, Dried Beet Pulp, Flaxseed, Yeast Extract, Sunflower Oil, Inulin (source of FOS).

Analysis: Crude Protein 23.0%, Crude Oils and Fats 10.0%, Crude Fibre 3.5%, Crude Ash 7.7%, Calcium 0.9%, Phosphorus 0.6%, Moisture 8.0%, Usable Energy 3,495 Kcal

Feeding recommendation for wet trays only:

Body weight / Daily amount
1 - 3 kg      100 - 300 g
3 - 8 kg      300 - 600 g
8 - 14 kg      600 - 900 g

Always provide fresh water. Can be used as part of a balanced diet for your dog and mixed with the Microbell dry food, so halve the amount fed when combining the wet and dry.

Weight of your dog and amount of Microbell dry food per day

1 - 5 kg 25 – 90 g

5 kg - 10 kg 90 – 155 g

10 - 20 kg 155 – 255 g

20 - 40 kg 255 – 430 g

40 - 65 kg 430 – 620 g

> 65 kg 9 g / kg body weight

Please adjust the amount of food to the age, breed and activity of your dog and halve the amount of feeding with the wet food. Divide the amount of food into 2-3 meals per day and always provide fresh water.

To keep costs down and enhance the gut health of your dog, wholefood fresh home cooked ingredients can also be added to your dog's diet.