When Vegcat Pure Bites treats made from highly innovative fermentation protein and added taurine first launched in the UK (available here!); we were immediately overwhelmed with positive reviews as shown below.
*Cats absolutely love the Pure Bites treats!*
"Sadly they were hooked on the dreadful Dreamies treats and thank you for making us aware that it is full of cheese that makes cats addicted. We have learnt so much from your website and are thrilled to now feed our cats foods that fit with our ethics and also makes them healthier" - Tricia 🙌
Merlin LOVES Pure Bites Vegcat Treats!
"Merlin our cat; knows what’s what and is very fussy. Last week, in my order of Solo Vegetal for Frankie (Merlin's best friend), I also included an order for just one packet of vegcat treats, knowing full well that I would get ‘that look’ and have to throw them away.How wrong I was, he cannot get enough of them!
Forget Dreamies, these are now the treat of choice. 😻 I’ll have to order more packets next week!"
*VegCat PURE BITES a huge success!!*
It's safe to say that Alan in the photo is completely besotted with new PURE BITES taurine treats that we now have in stock for your cats!His Mum sent us a video of him purring and crunching away at the new crispy and creamy centre treats as he loves them so much and now ignores the Dreamies he used to eat!
(and yes the photo does show him using his claws to pull the whole packet down that's how much he loves them!!)
Which is more highly processed - Dreamies or Vegcat Pure Bites?
Let's look at the number of processes involved when making the CHEESE to add to Dreamies cat treats:
- Chop down rainforest to plant monocrops of soya and corn to feed cows for maximum milk production
- Genetically modify the high pro soya to withstand the pesticides used when weedkiller sprayed onto these crops to ensure as much profit from these crops as possible
- Ensure milk production of each cow by artificially inseminating her once a year with semen collected from a high producing bull that has to undergo regular painful electroejaculation to collect his semen
- Remove calf from mother STRAIGHT AFTER BIRTH to ensure as much yield as possible and feed calf on artificial milk and colostrum in a separate feeding pen. If is a male, send to slaughter for veal and if female, can be raised as a dairy cow to replace her mother sent to slaughter at the end of her production cycle.
- Milk cows twice daily and if mastitis develops with pus in the milk, treat with antibiotics and cut away affected teat with no anaesthesia administered (yes shockingly this is true!!)
- Pasteurise the milk to ensure long shelf life
- Add salt and additives to milk process to convert into cheese for adding to Dreamies
Let's look at the process of making the 20% FERMENTATION PROTEIN that is added to Vegcat Pure bites taurine treats:

Which is more addictive to cats - Dreamies or Vegcat Pure Bites?
Cheese made through the process shown above is a highly addictive substance containing casomorphin needed to bond a newborn calf with its mother (although as you see from the detailed processes above, in the dairy industry this is never allowed to happen!)
It is added to Dreamies to be highly addictive to adult cats to keep them craving their casomorphin hit. (Cats are highly sensitive to morphine and as a vet, I remember a cat being given a morphine injection for pain relief to get it eating, but the cat reacted so badly, and it even attempted to 'climb the walls'!)
Microbial fermentation protein made through a natural fermentation process using one species of bacteria high in the amino acid glutamine, gives a rich umami flavour to Vegcat Pure Bites treats.
It makes them crave this umami flavour as shown in the reviews at the start of this post. (We think the addition of catnip also helps make them highly desirable to cats - no expenses spared for your cats!)
Which is healthier for cats - Dreamies or Vegcat Pure Bites treats?
Dreamies are made by corporate giant Mars Petcare who also own veterinary pet food Royal Canin. We should expect some nutritional value with Mars Petcare's most popular cat treat Dreamies, as Mars employs Royal Canin Professor Alex German who runs obesity clinics at the University of Liverpool.
Ingredients Dreamies Cat Treats:
Cereals, Derivatives of Vegetable Origin, Oils and Fats, Meat and Animal Derivatives, Vegetable Protein Extracts, Minerals, Milk and Milk Derivatives (including Dried Cheese Powder 2.1%, equivalent to 4% Cheese)
Ingredients Pure Bites Cat Treats:
Tapioca Starch, 20% Fermentation Protein, soft filling (Peas, Coconut, Rapeseed Oil), Pea Protein, Peas, Rapeseed Oil, Cellulose, Brewer's Yeast, Sodium Chloride, Catnip (+ added Taurine for heart and eye health in cats)
Studies have shown that the fermentation protein actually enhances the gut bacteria in dogs, while dairy products (meant for a growing calf, not other adult mammals such as dogs and cats); are high up in the allergy list when fed to dogs and cats.



