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Hownd Pumpkin Superfood 10kgs

Regular price  £69.50
Sale price  £69.50 Regular price 

We are so pleased to have HOWND Delicious Pumpkin Quinoa & Moringa dry dog food back in stock. This recipe features a blend of premium plant proteins, including pea protein concentrate, lentils, and potato protein, complemented by essential fats and slow-release carbohydrates like quinoa and cooked brown rice. Essential amino acids further enhance the nutritional profile, ensuring your dog(s) receives all the vital nutrients they need for optimal health.

Please be aware that HOWND Superfood is the only product in our inventory that contains corn, giving this premium dry food a very high protein level of 28% so ideal for dogs from 9 months. 

NO ANIMAL OR FISH PROTEINS | NO SOYA | CRUELTY-FREE | PLANT-BASED | NON-GMO

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front of plant powered dog food pack

Hownd Pumpkin Superfood 10kgs

Regular price  £69.50
Sale price  £69.50 Regular price 

Frequently Asked Questions

Description

HOWND Pumpkin Quinoa & Moringa dry dog food ensures a nutrient-dense meal for your dog thanks to a balanced blend of premium plant proteins, including pea protein concentrate, lentils and potato protein, essential fats, slow release carbohydrates such as, quinoa and cooked brown rice, and essential amino acids.

A tasty medley of veg, including sweet potato, green beans, and kohlrabi, contribute to overall well-being and support your dog's immune system. Packed with natural antioxidants, including moringa and culinary herbs – such as fenugreek, dandelion and rosemary - yucca, cranberries and blueberries, HOWND complete dog food is suitable for dogs on a low purine diet.

SUITABLE FOR DOGS WITH FOOD ALLERGIES AND INTOLERANCES, AND SENSITIVE TUMMIES BUT NOT IF YOUR DOG IS INTOLERANT TO CORN AS IT IS ONE OF THE INGREDIENTS

MAKING THE SWITCH IS EASY

Simply mix into your dog’s current food slowly over the space of 2 weeks. (See feeding guide.) Brewer's yeast, potato protein, and dried chicory root serve as sources of prebiotics, for healthy, happy tummies, with probiotics to support your dog's gut. Canola and linseed oils provide essential fatty acids for a shiny coat, healthy itch-free skin, and overall vitality. Featuring glucosamine and algae-based phytodroitin for mobility and joint support, HOWND Superfood will help your dog stay active and happy.

HOWND Superfood is free from soya, gluten, GMO, wheat, cereals, fillers, additives, colourings, and preservatives. There is only the addition of phytodroitin that contains maltodextrin.

Adult Dog Daily Feeding Guide*

Suitable as a complete meal for adult dogs from 8-12 months old (small breeds), 12 months (medium/ large breeds), 18 months (Giant breeds). Can also be mixed with your dog’s current food. Feed once or twice a day at room temperature. Always keep a bowl of fresh water close by. If changing pet food, introduce gradually over a period of 2 weeks. Each piece measures 1cm x 1cm.  

Amounts to feed

Toy 2-5kg 45-90

Small 6-15kg 110-210

Medium 16-30kg 220-360

Large 31-50kg 375-600

Giant 51+kg 700+

*Dogs are individuals just like us. You can adapt this guideline to your dog’s age, activity level and breed. If your dog has been advised to lose weight, measure the serving based on target weight. Adjust quantities accordingly. Can be fed together with HOWND wet Superfood.

KEEP IT FRESH

Store bag securely or in a clean airtight container. Store in a cool dry place, away from electrical appliances that generate heat, such as radiators, washing machines, tumbler dryers, fridges and freezers. Recycle bag at your local supermarket with other soft plastics.

Composition

Composition

Brown rice (30%), Pea Protein concentrate (18%), Lentils (11%), Corn Protein meal (8%), Vegetables (carrots, greens beans, kohlrabi), Vegetable oils (Canola, Linseed), Brewer's Yeast (5.5%) (as a source of the prebiotic MOS), Potato Protein (5%), Sweet Potato (4.5%), Quinoa (3%), Moringa oleifera (2%), Dried Pumpkin 1% (equivalent to 5% fresh pumpkin), Minerals, Apple fibre, Dried mixed herbs (Calendula officinalis - Calendula, Salvia officinalis - Sage, Trigonella foenum-graecum - Fenugreek, Anethum graveolens - Dill, Taraxacum officinale - Dandelion, Cichorium inthyvus - Chicory, Thimus mastichina - Marjoram, Foeniculum vulgare - Fennel, Silybum marianum - Milk Thistle, Camellia sinensis - Green Tea, Rosmarinum officinalis - Rosemary), Yucca schidigera, Dried Chicory Root (as a source of the prebiotics FOS and inulin), Red fruit extract (Cranberries, Blueberries), Citrus extract, Glucosamine hydrochloride, Phytodroitin (0.020%) (plant-based alternative to Chondroitin), Methyl sulfonyl methane, Lichen, Natural antioxidants, Probiotics pro-intestinal microbiota (E. faecium NCIMB 10415 20x106 CFU).

Analytical Constituents

Protein 28% Fat Content 10% Crude Fibre 2.5% Inorganic Matter 7% Calcium 1%

ME (NRC) 341 kcal/100G

Nutritional Additives (per kg)
Vitamin A 24,000 IU
Vitamin D3 1,650 IU
Vitamin B12 0.04mg/KG
Vitamin B1 3.5mg
Vitamin B2 11.6mg
Vitamin B6 2.3mg
Vitamin E 350mg
L-Carnitine 250mg
Taurine 1,350mg
DL-Methionine 1,900mg
Iodine (potassium iodide) 2mg
Selenium as Sodium Selenite 0.2mg
Iron (Ferrous Sulphate Monohydrate) 120mg

Copper (Cupric Sulphate Pentahydrate) 12mg
Zinc as Zinc Sulphate Monohydrate 110mg
Zinc Chelate of Amino Acids Hydrate 25mg
Manganese (Manganous sulphate monohydrate) 35mg
Technical Additives: (alfa- tocopherols)

The science behind Just Be Kind

Every Just Be Kind recipe is built on published veterinary nutrition science. Here are the key studies Dr. Arielle draws on — translated into plain English.

Dr. Arielle's note

"I reference these studies when speaking to sceptical vets about my patients' diets. The evidence for nutritionally complete plant-based feeding has strengthened considerably since 2021."

Taste preference

Plant-based versus meat-based pet foods: Owner-reported palatability behaviours

Proof that vegan dog food diets are as palatable as meat-based or even raw in this significant study carried out during 2020 and published by Prof Andrew Knight in June 2021

Prof. Andrew Knight, 2020

Longevity

Largest Study of 2536 dogs showing dogs fed vegan diets were healthiest!

Dogs fed vegan diets clearly had the best health outcomes in this very large-scale study, and these results are consistent with prior studies in this field. – Prof Andrew Knight Sept 2024

Prof. Andrew Knight, 2024

Digestion

Dog domestication reveals adaptation to a starch-rich diet

A fascinating study proving how mutations in key genes occurred allowing increased starch digestion in dogs relative to wolves. These results indicate that early ancestors of modern dogs could thrive on a diet rich in starch.

Research in Vet. Science, 2022

Health Outcomes

Reported Health Benefits of a Vegan Dog Food - Dr Mike Davies (2022)

Davies (2022) surveyed 100 dog guardians who had switched to a nutritionally complete vegan dog food designed by UK vets. "The vegan food was acceptable (palatable), and appetite and body weight were not adversely affected."

Dr Mike Davies, 2022

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