As a passionate plant powered vet, I couldn't feel more grateful to all of you who support and love Just Be Kind as much as we do as we have grown month on month and January was our busiest month on record - hurrah - how amazing is that?! 👏
Last year we became the very first company to fully support kind and healthy natural fermentation protein when we began importing and selling MicroBell dog food (nominated as Pet Product Of The Year 2025!)
This cutting edge new protein source is definitely the protein of our future and along with the Most Sustainable Product Of The Year with our Omega 3 Algae Oil and the UK's BEST WET DOG FOOD Give A Dog A Bean - all of these products give us hope for a future AND they are just the tastiest, healthiest products!! 💚
We want to thank you from the bottom of our hearts for all of your help with making JUST BE KIND the success that it is today by treating your dogs and your cats to FREE TREATS this month, especially all our loyal Subscribers - you are just the best and will absolutely receive your FREE treats this month as a huge thank you!! 💚
EVERY ORDER OVER £30 PLACED THIS MONTH IN OUR JUST BE KIND SHOP WILL RECEIVE 2 PACKS OF FREE DELICIOUS NEW PURE BITES TREATS IMPORTED FROM GERMANY!
You will receive a FREE 60g pack of VegCat PURE BITES Taurine treats that are crunchy on the outside and with a creamy filling that cats crave made from divine umami rich fermentation protein, yeast and catnip 💚
With every order over £30 placed in our JUST BE KIND shop this month (February), you will also receive a FREE 115g pack of PURE BITES Dog Treats - also deliciously crunchy exterior and creamy filling that is the closest to any meat ingredient you could ask for as fermentation protein is bioidentical in its amino acid profile to meat protein (and yes our little Ruff goes MAD for these!!)
What if you order for your dog and have no cat or vice versa?
We love you for asking this as this is where it gets really exciting and you can REALLY help us!! We are so passionate about spreading how amazing this new fermentation protein is, that we want to scream from the rooftops and have as many people try it with their dogs and cats as possible!
If you do not have a dog or a cat, please give it to a family member or friend who does and tell them how amazing it is too and let them decide when they see the response from their dog or cat!!
Huge thank you and let's spread the word and turn ALL our dogs and cats onto highly sustainable fermentation protein as this is just the start.....we have SO much more to come at Just Be Kind!! 👏
- Dr Arielle Griffiths Plant Powered Vet 💚

VISIT OUR JUST BE KIND SHOP FOR FREE TREATS!!




